Less than a month after Kylie Jenner sent Snapchat stock into a downward spiral, another celebrity slam on the photo-sharing app has seemingly caused the company to take a major hit.
The stock prices of Snap Inc. fell around 4 percent on Thursday, reported CNN. The dip came after Rihanna responded to the app’s apology for running an ad for a game called “Would You Rather” asking users if they would rather slap Rihanna or punch her ex Chris Brown, alluding to a 2009 domestic violence incident. The market value of the app’s parent company dropped almost $800 million, according to the outlet.
On Friday, Snap’s stock fell another 1 percent, CNN reported.
Snapchat CEO Evan Spiegel’s personal net worth dropped $150 million due to the decease, according to Forbes. He is currently worth an estimated $3.8 billion, Forbes reported.